Bloomberry Resorts

Also known as: Bloomberry Resorts Corporation · Bloomberry Resorts Corp. · Bloomberry · BLOOM · Active Alliance Incorporated

Business

Definition

Bloomberry Resorts Corporation (Philippine Stock Exchange ticker BLOOM) is a Philippine publicly listed holding company for hotel, gaming, and entertainment businesses, chaired and controlled by businessman Enrique K. Razon Jr., whose broader infrastructure record this wiki’s Enrique Razon entry documents. The company was incorporated on May 3, 1999 as Active Alliance, Incorporated, a manufacturer and distributor of consumer communication and electronic equipment in the Subic Bay Freeport Zone until 2003; stockholders approved a change of name in 2011, and in February 2012 the Securities and Exchange Commission approved its renaming to Bloomberry Resorts Corporation together with a new primary purpose as a holding company for hotel and gaming investments. (PSE EDGE) Its flagship is Solaire Resort & Casino in Entertainment City, Parañaque, developed and operated through the subsidiaries Sureste Properties, Inc. (incorporated 1993) and Bloomberry Resorts and Hotels, Inc. (incorporated 2008 as Bloombury Investments Holdings, Inc., and holder of the PAGCOR gaming licenses). (Bloomberry — Our Company)

Solaire opened on March 16, 2013 — ceremonies led by President Benigno Aquino III — as the first integrated resort to open at PAGCOR’s Entertainment City, after being the first project there to break ground in July 2010 under a US$1.2-billion investment commitment. (Wikipedia — Solaire Resort & Casino, PSE EDGE) A second property, Solaire Resort North in Quezon City, followed on May 25, 2024. The company’s only overseas gaming venture — the Jeju Sun Hotel & Casino in South Korea, acquired through Golden & Luxury Co., Ltd. in 2014–2015 — ended with the sale of its casino operations completed on March 4, 2026, leaving Bloomberry focused on its two Philippine resorts. (Wikipedia — Solaire Resort & Casino, Inquirer — March 2026)

Identities

Source	Identifier	URL
Wikipedia	Bloomberry Resorts Corporation	https://en.wikipedia.org/wiki/Bloomberry
Wikidata	Bloomberry Resorts Corporation (Q85747820)	https://www.wikidata.org/wiki/Q85747820
DBpedia	Bloomberry	https://dbpedia.org/page/Bloomberry
ProductOntology	Company	http://productontology.org/doc/Company
Wiktionary	N/A	N/A
Library of Congress Subject Headings (LCSH)	N/A	N/A
MeSH	N/A	N/A
NCBI Taxonomy	N/A	N/A
AGROVOC	N/A	N/A
Google Scholar	Bloomberry Resorts Corporation Solaire Resort Casino Entertainment City Razon PAGCOR integrated resort Philippines	N/A
ConceptNet	N/A	N/A
OpenCyc	N/A	N/A

Also Known As

Bloomberry Resorts Corporation
Bloomberry Resorts Corp.
Bloomberry
BLOOM
Active Alliance Incorporated

Examples and Analogies

A listed shell reborn as a casino flag: Active Alliance made electronics in Subic until 2003, suspended operations, and was recast by the Razon group into the gaming holding company that opened Entertainment City’s first resort — the standard Philippine pattern of converting a dormant listed company into a new venture’s vehicle. (PSE EDGE)
First through the gate: Solaire broke ground first (July 2010) and opened first (March 16, 2013) among PAGCOR’s Entertainment City licensees, giving the company a decade’s incumbency before City of Dreams, Okada Manila, and Resorts World Bayshore followed — the first-mover position the Philippine gaming-tourism build-out of the 2010s is dated from. (Wikipedia — Solaire Resort & Casino, PSE EDGE)
The ten-year Jeju detour: the Korean venture worked like a long layover — an acquisition (2014–2015), a rebranding (Jeju Sun), a failed sale (2016), and finally a March 2026 exit that kept the real estate but surrendered the casino — a documented lesson in how peripheral foreign assets get unwound. (Inquirer — March 2026)
Verified corporate data:
Incorporated: May 3, 1999, as Active Alliance, Incorporated; Subic lease mutually rescinded effective December 14, 2009 (Bloomberry — Our Company)
Renaming: stockholders approved the change in 2011; SEC approved the name Bloomberry Resorts Corporation in February 2012, with the primary purpose changed to a holding company for hotel, gaming, and entertainment (PSE EDGE)
Listing: PSE ticker BLOOM; added to the PSE Composite Index in 2013, removed in 2016, re-included on February 18, 2019 (Wikipedia — Bloomberry)
Structure: Sureste Properties, Inc. (incorporated 1993; PEZA-registered tourism economic zone developer) holds Bloomberry Resorts and Hotels, Inc. (incorporated 2008 as Bloombury Investments Holdings, Inc.), which holds the hotel and gaming licenses and a regular PAGCOR casino license as of May 7, 2015 (Bloomberry — Our Company)
Solaire: opened March 16, 2013; US$1.2-billion committed investment; 800 rooms in the Bay and Sky towers; 1,740-seat Theatre; about 18,500 square meters of gaming space (Wikipedia — Solaire Resort & Casino)
Solaire Resort North: opened May 25, 2024, Vertis North, Quezon City; 530 rooms, 38 storeys (Wikipedia — Solaire Resort & Casino)
Korea: Solaire Korea Co., Ltd. established December 2014; Golden & Luxury Co., Ltd. acquired 2014–2015 and rebranded Jeju Sun Hotel & Casino; casino business demerged into Heaven Co., Ltd. and sold to Gangwon Blue Mountain Co., Ltd. (renamed Blue One Ltd.), transfer finalized March 4, 2026 (Bloomberry — Our Company, Inquirer — March 2026)
FY2024: gross gaming revenue ₱61.7 billion (+6%); net revenue ₱53.1 billion (+10%); EBITDA ₱16.6 billion (−14%); net income ₱2.6 billion (from ₱9.5 billion in 2023) (Bloomberry — FY2024 results)

Usage Scenarios

1. Philippine Gaming and Integrated-Resort Research

Bloomberry is the anchor case of the Entertainment City era: the first license executed, the first resort opened, and the operator whose Solaire results — ₱53.2 billion gross gaming revenue at the Entertainment City property in 2024 — are the baseline against which the PAGCOR licensees’ performance is read. (Wikipedia — Solaire Resort & Casino, Bloomberry — FY2024 results)

2. Equity and Investment Analysis on the PSE

As the listed gaming vehicle of the Razon group, BLOOM carries the sector’s public record — the 2024 profit decline to ₱2.6 billion on Solaire North’s opening costs, the ₱40-billion syndicated refinancing signed February 12, 2025, and the swing to a ₱2.6-billion net loss in 2025 — all disclosed through exchange rules. (Bloomberry — FY2024 results, Inquirer — 2025 loss)

3. Following the Razon Corporate Record

Business historians tracing Enrique Razon Jr.’s diversification from ports into gaming use Bloomberry as the second pillar — parallel to ICTSI, documented in this wiki’s International Container Terminal Services entry, and later extended into water and energy through Prime Infrastructure. (PSE EDGE, Wikipedia — Bloomberry)

4. Studying Cross-Border Gaming Investments

The Jeju record — acquisition, underperformance, demerger, and staged exit — is a documented Philippine case study of a Southeast Asian gaming operator entering and retreating from the Korean market. (Inquirer — March 2026)

Strategies

Recast a dormant listed company for the new venture: the Active Alliance-to-Bloomberry conversion (2011–2012) delivered a listing, a clean holding-company purpose, and a fresh identity for the Entertainment City bid — the same shell-recycling method other Philippine groups have used. (PSE EDGE)
Convert first-mover advantage into incumbency: breaking ground first in 2010 and opening first in 2013 gave Solaire a head start on brand, junket relationships, and mass-market habit that the later licensees had to compete against. (Wikipedia — Solaire Resort & Casino)
Layer the licensing across subsidiaries: Sureste holds and develops the property under PEZA registration while BRHI holds the PAGCOR gaming license — a structure that separates the real-estate and regulated-gaming functions inside one group. (Bloomberry — Our Company)
Exit foreign losses by selling the business, not the building: the Jeju unwind demerged the casino operations into Heaven Co., sold them for ₩7 billion paid at the March 4, 2026 closing (with a ₩3-billion balance due by February 27, 2027), and kept the hotel and real estate with Golden & Luxury. (Inquirer — March 2026)
For analysts, read the disclosure chain: as a PSE issuer the company’s record — results, refinancings, impairments — runs through exchange disclosures and official releases, the channel to prefer over commentary for a continuously reported living company. (Bloomberry — FY2024 results)

Security and Safety Measures

Gaming-regulation compliance: Solaire operates under PAGCOR licenses held by Bloomberry Resorts and Hotels, Inc. — a regular casino license recorded as of May 7, 2015 — placing the company under Philippine gaming regulation, anti-money-laundering rules, and PAGCOR audit. (Bloomberry — Our Company)
Listed-company disclosure discipline: as a PSE issuer, Bloomberry’s corporate actions — the 2012 renaming, refinancings, the Korea exit — surface through official disclosure, the verifiable record for researchers. (PSE EDGE, Inquirer — March 2026)
Resort security as an operating function: an integrated resort combining mass gaming floors, VIP junket operations, hotels, and theaters runs on layered physical security, surveillance, and cash-handling controls required by the regulator. (Wikipedia — Solaire Resort & Casino)
Financial-risk management: the ₱40-billion ten-year syndicated refinancing facility signed February 12, 2025 repriced the company’s debt 75 basis points below prior facilities, the documented balance-sheet response to a heavy investment cycle. (Bloomberry — FY2024 results)

Historical Context

Bloomberry’s corporate identity began outside gaming altogether: Active Alliance, Incorporated, registered on May 3, 1999, manufactured and distributed consumer communication and electronic equipment in the Subic Bay Freeport until 2003, then suspended operations, its Subic lease rescinded in 2009. (PSE EDGE, Bloomberry — Our Company) The Razon group recast the company in 2011–2012 — stockholders approving the renaming, the SEC confirming it in February 2012 — as the vehicle for the Entertainment City project PAGCOR had licensed, with Sureste Properties (incorporated 1993) and Bloomberry Resorts and Hotels (incorporated 2008 as Bloombury Investments Holdings) assembled beneath it. (PSE EDGE)

Solaire broke ground first among the licensees in July 2010 and opened on March 16, 2013 with President Aquino III leading the ceremony, on a US$1.2-billion commitment; the Bay and Sky towers and the 1,740-seat Theatre followed through 2014, and Forbes Travel Guide rated the property five stars for an eighth straight year as of 2024. (Wikipedia — Solaire Resort & Casino) The company joined the PSE Composite Index in 2013, left in 2016, and returned on February 18, 2019. (Wikipedia — Bloomberry) The decade also carried the foreign excursion: Solaire Korea, established December 2014, acquired Golden & Luxury Co. and rebranded its Jeju property Jeju Sun Hotel & Casino in 2015; the asset underperformed, a 2016 sale to a Hong Kong-listed buyer fell through, and the exit was completed only on March 4, 2026, with the casino business demerged into Heaven Co. Ltd. and sold to Gangwon Blue Mountain (Blue One Ltd.) while Golden & Luxury kept the real estate. (Bloomberry — Our Company, Inquirer — March 2026)

The current era is the two-resort Philippines focus. Solaire Resort North opened in Quezon City on May 25, 2024, and in its first year traded growth for cost: 2024 net revenue rose 10 percent to ₱53.1 billion while net income fell to ₱2.6 billion from ₱9.5 billion, on ₱1.1 billion of pre-operating expense, higher depreciation and interest, and a weak VIP segment at Entertainment City. (Bloomberry — FY2024 results) Long-serving president and COO Thomas Arasi retired on December 17, 2024 after eleven years, Razon resuming direct oversight; in 2025 the company swung to a ₱2.6-billion net loss amid continued VIP weakness, the documented current status of the register. (IAG — December 2024, Inquirer — 2025 loss)

Challenges and Controversies

The Jeju Underperformance and Exit

The Korea venture is the company’s documented foreign misstep: acquired in 2014–2015 and rebranded Jeju Sun, the property ran losses (2024 Jeju Sun gross gaming revenue of ₱44.0 million against a ₱249.0-million LBITDA), an agreed 2016 sale collapsed, and the exit took another decade — concluded March 4, 2026 with ₩7 billion paid at closing, ₩3 billion outstanding until February 27, 2027, and the casino continuing at the property only under lease to the buyer. (Bloomberry — FY2024 results, Inquirer — March 2026)

The VIP Downturn and the Solaire North Bet

The 2024–2025 results record the strategic tension: Solaire North drove a 19 percent rise in mass gaming revenue and widened the market, yet consolidated EBITDA fell 14 percent in 2024 and the company posted a ₱2.6-billion net loss in 2025 — the cost, in depreciation, interest, and soft VIP play, of opening a second resort into a weak premium market. (Bloomberry — FY2024 results, Inquirer — 2025 loss)

Leadership Transition at the Top

Thomas Arasi’s immediate-effect retirement on December 17, 2024 — announced as personal, after eleven years spanning Solaire’s opening and the Solaire North build — left Razon in direct charge through the loss-making transition, a management change reported amid the profit decline. (IAG — December 2024)

Concentration and the Razon Footprint

That the gaming flagship sits inside the same group as the country’s principal container-terminal operator and its expanding water and energy interests — the record this wiki’s Enrique Razon and ICTSI entries carry — keeps Bloomberry part of the standing Philippine debate over infrastructure and license concentration; the company’s own transactions are disclosed and regulator-approved, and the debate is a policy one. (PSE EDGE, Wikipedia — Bloomberry)