Philippine International Motor Show

Also known as: PIMS · CAMPI Motor Show · Philippine Motor Show

Definition

Philippine International Motor Show (PIMS) is the flagship auto exhibition of the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI), staged biennially at the World Trade Center Metro Manila in Pasay since the inaugural edition of August 9–12, 2007. The show gathers member brands to display products, models, services, and technologies related to automobiles, and has grown from eleven participating firms in 2007 to seventeen global brands at the tenth edition in June 2026, which put electric vehicles and sustainable mobility at its center. (Wikipedia — Philippine International Motor Show, CAMPI — Philippine International Motor Show, ABS-CBN News — 10th PIMS Pushes for Sustainability)

As CAMPI’s own event, PIMS doubles as the industry’s policy showcase: editions carry themes such as the 6th show’s “Steer The Future” (2016), and the exhibition serves as the venue where the country’s assemblers — the same group whose sales set records of 467,252 CAMPI-TMA units in 2024 — present new models to the public and the press. (CAMPI — Philippine International Motor Show, World Trade Centers Association — 5th Philippine International Motor Show)

Identities

Source Type	Identity
Wikipedia	Philippine International Motor Show
Wikidata	Philippine International Motor Show (Q7185138)
DBpedia	Philippine International Motor Show
ProductOntology	N/A
Wiktionary	N/A
Library of Congress Subject Headings (LCSH)	N/A
MeSH	N/A
NCBI Taxonomy	N/A
AGROVOC	N/A
Google Scholar	N/A
ConceptNet	N/A
OpenCyc	N/A

Also Known As

PIMS
CAMPI Motor Show
Philippine Motor Show

Examples and Analogies

A national motor expo in miniature: PIMS follows the format of the great international motor shows — themed halls, dealer bookings, concept and launch reveals — but compressed into a four-to-five-day run in one Pasay venue. (Wikipedia — Philippine International Motor Show, World Trade Centers Association — 5th Philippine International Motor Show)
The assembler’s shop window: Because CAMPI organizes it, the show is effectively the collective storefront of the manufacturers’ association — from the eleven firms of 2007 (Toyota, Mitsubishi, Honda, Nissan, Isuzu, Suzuki, GM, and others) to the seventeen brands of 2026. (Wikipedia — Philippine International Motor Show, ABS-CBN News — 10th PIMS Pushes for Sustainability)
A biennial calendar fixture: Like clockwork every two years — 2010, 2012, 2014, 2016, 2018, 2024, 2026 — the show marks time for the industry, with the sole gap in 2020 when the pandemic pushed that edition to 2022. (Wikipedia — Philippine International Motor Show, CAMPI — Philippine International Motor Show)

Usage Scenarios

1. New Model Debuts and Sales

Manufacturers use PIMS to launch vehicles and take customer reservations, making the show a sales event as much as an exhibition. (Wikipedia — Philippine International Motor Show)

2. Industry and Policy Showcase

CAMPI stages the show to present the state of the automotive industry — themes such as “Steer The Future” in 2016 framed exhibits around where transport is heading. (CAMPI — Philippine International Motor Show)

3. Public Engagement and Enthusiast Audience

The four-to-five-day public run draws enthusiasts and families to the World Trade Center halls, with immersive brand experiences added in recent editions. (World Trade Centers Association — 5th Philippine International Motor Show, CAMPI — Philippine International Motor Show)

4. Sustainability and EV Platform

The 10th edition in June 2026 showcased e-vehicles and future mobility technologies, using the show to push the industry’s sustainability agenda. (ABS-CBN News — 10th PIMS Pushes for Sustainability)

Strategies

Anchor the show to the venue: Every edition described since 2007 has been held at the World Trade Center Metro Manila, giving PIMS a fixed identity in Pasay’s exhibition district. (Wikipedia — Philippine International Motor Show, World Trade Centers Association — 5th Philippine International Motor Show)
Run on a biennial rhythm: The every-other-year calendar alternates with other industry events and lets brands stage significant refreshes for each edition. (Wikipedia — Philippine International Motor Show, CAMPI — Philippine International Motor Show)
Use themes to brand each edition: From “Steer The Future” (2016) to the sustainability-focused 2026 edition, thematic framing ties exhibitors’ displays to a mobility narrative. (CAMPI — Philippine International Motor Show, ABS-CBN News — 10th PIMS Pushes for Sustainability)
Fold in new marques as the market changes: The 8th edition (2022) added new CAMPI members Chery, Geely, and Hyundai to the exhibitor list, tracking the market’s diversification beyond the Japanese incumbents. (Wikipedia — Philippine International Motor Show)

Security and Safety Measures

Exhibition-venue management at the World Trade Center: The show operates inside a professional exhibition facility whose event-day crowd and hall management forms the baseline for attendee safety. (World Trade Centers Association — 5th Philippine International Motor Show)
Pandemic-era rescheduling: The 2020 edition was postponed for two years to September 2022 in response to the COVID-19 outbreak, the show’s principal documented health-and-safety decision. (Wikipedia — Philippine International Motor Show)

Historical Context

CAMPI staged the first Philippine International Motor Show from August 9 to 12, 2007 at the Philippine World Trade Center, with eleven participating firms led by the Japanese assemblers alongside GM, PGA Cars, and Universal Motors. The second edition followed in 2008 with President Gloria Macapagal-Arroyo delivering the opening keynote and fifteen global brands participating; the third (2010) drew all fifteen CAMPI member marques, from European premium brands to the first Chinese participant, Chana. (Wikipedia — Philippine International Motor Show)

The show settled into its biennial cadence — 2012, 2014 (September 18–21), 2016 (September 14–18, “Steer The Future”), and 2018, when a record seventeen brands exhibited. The eighth edition, originally set for September 2020, was delayed two years by the COVID-19 outbreak and finally held September 15–18, 2022 with thirteen brands including the new CAMPI members Chery, Geely, and Hyundai. The ninth edition ran October 24–27, 2024, and the tenth in June 2026 returned to seventeen brands with an electric-vehicle and sustainability focus. (Wikipedia — Philippine International Motor Show, CAMPI — Philippine International Motor Show, ABS-CBN News — 10th PIMS Pushes for Sustainability)

Challenges and Controversies

The Pandemic Gap

The 2020 edition’s two-year postponement broke the show’s biennial rhythm and emptied CAMPI’s shop window during the industry’s pandemic contraction, forcing the 2022 restart with a smaller, thirteen-brand footprint. (Wikipedia — Philippine International Motor Show)

Brand Participation as a Market Barometer

Participation has swung between eleven (2007), fifteen (2008, 2010), a record seventeen (2018), thirteen (2022), and seventeen again (2026) — swings that track both the market’s health and CAMPI membership changes, inviting readings of the show’s lineup as a proxy for the assemblers’ fortunes. (Wikipedia — Philippine International Motor Show, ABS-CBN News — 10th PIMS Pushes for Sustainability)

Representing an Import-Led Market

Because PIMS is the manufacturers’ association’s event, its exhibitor list privileges CAMPI members over the importer-distributor channel that supplies a growing share of Philippine vehicle sales, shaping — and periodically renewing debate about — which brands the national motor show actually showcases. (CAMPI — Philippine International Motor Show, Wikipedia — Philippine International Motor Show)