Purpose Beyond Profits

Also known as: Purpose Beyond Profits (book, 2026) · PBP movement (informal shorthand for the associated ecosystem)

Definition

Purpose Beyond Profits is a self-published values-based leadership book by Filipino broadcast journalist Art Bonjoc Jr., released in 2026. The book targets Philippine executives, public servants, and entrepreneurs, and is positioned within a broader “Purpose Beyond Profits” movement ecosystem associated with Dalil Salam Solutions Inc., the Davao City consultancy founded by Jeffrey Andante Prevendido. Consistent with a recognized Philippine self-publishing model, the book is distributed through author-direct channels — speaking engagements, the movement’s ecosystem, and the affiliated Dalil Salam network — rather than traditional bookstore retail. (Purpose Beyond Profits — official site, Dalil Salam Solutions)

The book’s official website is purposebeyondprofits.com; as of this entry’s writing the site is live but presents content through interactive rendering, and standard publication metadata — ISBN, Philippine National Library depositary registration (required under Presidential Decree No. 812), print run, and edition — remains [(verify)]. (Purpose Beyond Profits — official site)

Identities

Source Type	Identity
Wikipedia	N/A
Wikidata	N/A
DBpedia	N/A
ProductOntology	N/A
Wiktionary	N/A
Library of Congress Subject Headings (LCSH)	N/A
MeSH	N/A
NCBI Taxonomy	N/A
AGROVOC	N/A
Google Scholar	“Purpose Beyond Profits” Bonjoc Philippines leadership
ConceptNet	N/A
OpenCyc	N/A

Also Known As

Purpose Beyond Profits (book, 2026)
PBP movement (informal shorthand for the associated ecosystem)

Examples and Analogies

Journalist-to-author pathway: The book exemplifies the Philippine pattern of broadcast journalists transitioning to authorship and keynote speaking after the contraction of regional newsrooms — Bonjoc’s own ABS-CBN regional career ended in the network’s post-2020 restructuring wave. (Dalil Salam Solutions)
Author-direct distribution: Like many Philippine self-published titles, the book bypasses National Book Store / Fully Booked retail channels in favor of sales bundled with keynotes and workshops — a distribution model that makes retail-listing absence expected rather than anomalous. (Purpose Beyond Profits — official site)
Ecosystem positioning: The book anchors a multi-speaker movement promoted through the Dalil Salam network, linking Bonjoc’s media credibility with the Davao consultancy’s entrepreneur audience. (Dalil Salam Solutions)

Usage Scenarios

1. Leadership Development Content

The book functions as source material for values-based leadership talks and workshops for Philippine executives, public servants, and entrepreneurs. (Purpose Beyond Profits — official site)

2. Keynote and Training Bundling

In the author-direct model, the book is sold alongside speaking engagements and training programs rather than through retail shelves. (Purpose Beyond Profits — official site)

3. Movement Building

The title serves as the namesake and organizing brand for a broader purpose-driven business movement associated with the Dalil Salam ecosystem. (Dalil Salam Solutions)

Strategies

Credibility transfer: authorship by a career broadcast journalist lends the leadership content a practitioner’s voice distinct from consultant-authored titles.
Ecosystem distribution: leveraging the affiliated consultancy’s network concentrates sales within warm audiences already attending events.

Security and Safety Measures

Intellectual property: as a Philippine-published work, the book is protected under the Intellectual Property Code of the Philippines (R.A. 8293); ISBN issuance and National Library deposit compliance apply upon formal registration [(verify)].

Historical Context

The book appeared in 2026, several years after Art Bonjoc Jr.’s career as ABS-CBN Northern Mindanao news manager ended amid the network’s franchise-denial restructuring — a period in which many Filipino regional journalists moved into independent media, communications, and authorship careers. Its release coincided with the build-out of the Dalil Salam Solutions ecosystem in Davao City, whose founder’s biographical materials promote the purpose-driven enterprise framing the book advances. (Purpose Beyond Profits — official site, Dalil Salam Solutions)

Challenges and Controversies

Unverified Publication Metadata

ISBN, National Library depositary status, print run, and edition details are not published in verifiable channels; these may be requested from the author or publisher of record. Retail absence is expected for the self-publishing model but limits independent verification. (Purpose Beyond Profits — official site)

Ecosystem Adjacency

The book’s distribution through the Dalil Salam network places it adjacent to a multi-stakeholder ecosystem whose principals have been the subject of public scrutiny documented elsewhere in this wiki; this entry records the adjacency factually without editorial characterization. (Dalil Salam Solutions)