Category: Education

Introduction

The University of Nueva Caceres (UNC), situated in Naga City, Bicol Region, Philippines, stands as a distinguished private, non-sectarian institution dedicated to providing both basic and higher education. Recognized as the first university in the Bicol region, UNC has evolved into a prominent leader in the field of higher education and ranks among the largest learning institutions in the area. Currently, the university’s operations are overseen by iPeople, Inc., a collaborative venture between Ayala Corporation and Yuchengco Group of Companies. This article aims to provide a comprehensive overview of the University of Nueva Caceres, structured into three key sections: informational aspects, commercial aspects, and corporate social responsibility initiatives.

Informational Aspects

History and Foundation

The University of Nueva Caceres holds the distinction of being the oldest and first university in Southern Luzon, Philippines, having been founded on July 1, 1948. Initially established as Nueva Caceres Colleges, the institution commenced operations with an initial enrollment of 958 students, offering courses in Liberal Arts, Commerce, Education, and high school. Classes were initially conducted in the rented Flordeliza Building and the residence of Governor Andres Hernandez.

The establishment of UNC was preceded by significant groundwork. In February 1948, Don Jaime Hernandez Sr. extended an invitation to prominent Bicolanos to join him as incorporators for the envisioned school. The incorporation papers were formally signed on May 9, 1948, by Don Jaime Hernandez Sr. and several other individuals. Subsequently, on May 18, 1948, the Securities and Exchange Commission granted approval to the incorporators. The institution officially began its operations as Nueva Caceres Colleges on July 1, 1948. The early years saw a rapid expansion of academic offerings, with the introduction of elementary and engineering courses in 1949. A significant milestone was reached in 1951 when the university acquired the Rey property, initiating its transformation into the present-day campus. The Law program was also inaugurated in the same year, further broadening the university’s academic scope. The year 1952 marked the blessing of the new campus and the inauguration of its first two buildings, Dato Hall and Alba Hall, on July 11. The university’s commitment to advanced education was solidified with the establishment of the Graduate School in 1953. In 1955, courses in nursing and secretarial studies were introduced, although the nursing program became defunct in 2005 before being potentially reinstated later. The introduction of a kindergarten program in 1993 further expanded UNC’s educational reach to younger learners. Under the leadership of university president Dolores H. Sison, a substantial infrastructure program was undertaken to modernize the institution. On July 30, 2018, Fay Lea Patria M. Lauraya was appointed as the fourth president of the university. Currently, UNC operates under the management of iPeople, Inc., a joint venture of Ayala Corporation and Yuchengco Group of Companies, providing educational programs from pre-school to graduate levels. This transition in ownership in later years, involving major corporations , suggests a significant infusion of resources and potentially a shift towards industry-aligned education.

Mission, Vision, and Core Values

The University of Nueva Caceres is guided by a clear mission and vision that reflect its commitment to the Bicol region and its students. The university’s mission is “To expand opportunities for every Bicolano Choosing to be a Future-Ready Outcome-Based Education Leader in the region, UNC focuses on impactful student outcomes and learning opportunities leading to employability and compelling careers for its graduates”. This statement underscores a dedication to providing relevant education that equips graduates with the skills necessary for successful careers. The vision of the university, crafted in 2021 under the leadership of President Lauraya, is “To be the top University of Choice for Bicolanos everywhere”. This aspiration reflects a strong regional focus and an ambition to be the preferred educational institution for the people of Bicol.

President Lauraya has outlined several key goals to achieve this vision, including transforming UNC into a University of the Future, nurturing students through empowering outcome-based education, contributing to the sustainable development of Bicol, and creating better tomorrows for all. The emphasis on outcome-based education signifies a modern, career-oriented approach to learning, prioritizing practical skills and employability. The focus on the Bicol region highlights the university’s commitment to serving its local community and contributing to its progress.

The University of Nueva Caceres operates on a foundation of core values that guide its actions and shape its culture. These values are: Champion Excellence, Do the Right Things Right, Nurture Dreams, Be Dynamic and Creative, and Respect Each Other and Work as a Team. These principles reflect a commitment to high standards, integrity, student development, innovation, and collaboration.

Academic Profile

The University of Nueva Caceres offers a comprehensive spectrum of academic programs, catering to students from pre-school through graduate studies. The Basic Education programs include Elementary & Pre-School, Junior High School, and Senior High School. Notably, the Senior High School program features a unique curriculum known as LINC, or Learning with Industry Collaboration. This curriculum integrates mastery of English, immersion in technology, and networking opportunities with employer partners, demonstrating a forward-thinking approach to preparing students for future careers.

The university’s Undergraduate Programs are housed under various colleges, including the College of Arts & Sciences, the College of Business & Accountancy, the College of Computer Studies, the College of Criminal Justice Education, the College of Education, the College of Engineering & Architecture, and the College of Nursing. This wide array of programs indicates a diverse academic environment accommodating a broad range of student interests and career aspirations. The School of Graduate Studies offers Juris Doctor and various other graduate and post-graduate programs, taught by renowned faculty members. These programs position UNC as a center for advanced learning and research in the Bicol region, contributing to the development of professionals and leaders. The School of Law at UNC holds a strong reputation as a leading law school in the region, consistently producing the highest number of lawyers in Camarines Sur over the past seven decades. This long-standing success underscores its significance as a premier institution for legal education in Bicolandia.

Student Life

The University of Nueva Caceres provides a vibrant campus environment in Naga City, Camarines Sur, recognized as the premier center for Science and Art in the region. While specific details on all extracurricular activities are not readily available, the Basic Education program emphasizes holistic development through arts, sports, and other extracurricular pursuits. The UNC Alumni association plays an important role in the university community. To support students’ career aspirations, the university offers Career & Placement Services. These services align with UNC’s mission to ensure graduate employability by providing guidance and resources for career development. Sports Development is also a part of the university’s offerings. Students have access to a comprehensive Resource Center, which includes Library Services and an eLibrary, providing essential tools for academic success and research. Health Services are also available to students. Adding to the unique aspects of student life at UNC is the UNC Museum, the first museum established in Bicol. This museum houses a diverse collection of historical, cultural, ethnographical, and scientific objects, playing a crucial role in preserving the rich cultural heritage of the region.

Leadership and Governance

The University of Nueva Caceres is currently led by Dr. Fay Lea Patria M. Lauraya, who serves as the President. The university’s policies and direction are also shaped by its Board of Trustees, which includes the following members: Alfredo I. Ayala, Rosalie A. Dimaano, Fay Lea Patria M. Lauraya, Felicito C. Payumo, Felipe P. Estrella III, Oscar Leon H. Ravanera, Solomon M. Hermosura, Bernadette Nepomuceno, and Eleanor S. Salumbre. The presence of Alfredo I. Ayala on the board reflects the involvement of Ayala Corporation in the university’s governance.

Notable Alumni

The University of Nueva Caceres has produced several notable alumni who have made significant contributions in various fields. Among them are Luis G. Dato, one of the early Filipino romantic poets of the 20th century; Salvador Panelo, former presidential spokesperson of President Duterte; Leni Robredo, the 14th Vice President of the Philippines and a graduate of the College of Law; and Noel Tijam, a former Associate Justice of the Supreme Court of the Philippines who attended the Elementary and High School Departments of UNC. Maria Leonor “Leni” Robredo, in particular, is recognized as UNC’s Most Outstanding Alumna. Her career as a lawyer and politician, culminating in her role as Vice President of the Philippines from 2016 to 2022, underscores the university’s significant impact on national leadership.

Accreditations and Recognitions

The University of Nueva Caceres has received several accreditations and recognitions that highlight its commitment to academic excellence. All course offerings at UNC are recognized by the government, and the Colleges of Arts and Sciences, Education, and Business & Accountancy are accredited by the Philippine Association of Colleges and Universities Commission on Accreditation (PACU-COA). For three consecutive years leading up to 2024, UNC has held the distinction of having the Highest Number of Accredited Programs in Region V. In November 2024, the Nursing Program achieved historic PACUCOA Level III Re-accreditation. Furthermore, in 2024, UNC organizations were recognized as Accredited Clubs for UNESCO in the Philippines. These consistent achievements in accreditation underscore UNC’s dedication to maintaining high academic standards and providing quality education.

Commercial Aspects

Marketing and Branding

The University of Nueva Caceres employs a range of digital marketing strategies to attract prospective students and engage with its community. A significant focus is placed on social media channels, particularly Facebook and Messenger, for lead generation. UNC leverages the automation features of Marketing Master I.O. (MMIO), such as Auto-Comment Reply and Chatbot Flows, to efficiently capture potential enrollees and provide streamlined customer service. These automated systems guide users through the enrollment process and address frequently asked questions, enhancing the overall experience for prospective students. The university also utilizes multi-channel drip campaigns, incorporating both email (via SendGrid) and SMS marketing, to nurture leads and maintain consistent communication. UNC’s innovative approach to digital marketing is further evidenced by its participation in Meta’s Business Messaging Summit. The university’s 74th Foundation Anniversary theme, “UNC @ 74: Working for Change Through Future-ready and Impactful Student Outcomes,” highlights its commitment to preparing students for the future workforce. This branding aligns with the university’s mission and reinforces its focus on student success. The effectiveness of UNC’s digital marketing efforts has been recognized with an award for customer satisfaction and student engagement.

Enrollment and Admissions

As of 2018, the University of Nueva Caceres had an approximate student population of 10,000 across all educational levels. UNC is recognized as one of the largest institutions of higher learning in the Bicol region. The university offers a convenient online enrollment process for all levels, from kindergarten to graduate school. Prospective students can find detailed information and initiate the application process through the official UNC website. For admissions inquiries, the university provides dedicated contact information for admissions officers. To enhance accessibility to education, UNC has partnered with Bukas, a financing platform that offers tuition installment plans, allowing students to manage their educational expenses more affordably.

Unique Selling Propositions

The University of Nueva Caceres distinguishes itself through several key attributes. It proudly holds the title of being the “First University in Bicol” and is widely recognized as a “Regional Leader in Education”. UNC is committed to providing quality academic undergraduate programs and premier graduate studies. The Senior High School program’s “Learning with Industry Collaboration” (LINC) curriculum offers a unique blend of academic learning and practical industry exposure. The School of Law at UNC is renowned as a top law school in the region, consistently producing the highest number of lawyers in Camarines Sur. The university places a strong emphasis on helping students develop their career goals and ensuring their employability upon graduation. Recognizing the diverse needs of learners, UNC offers RED Flexi Learning, a modality that provides both online (Flexi Tech) and modular (Flexi Kit) learning options, catering to students with varying levels of internet connectivity.

Partnerships and Collaborations

A significant aspect of the University of Nueva Caceres’ commercial strategy involves strategic partnerships and collaborations. The joint venture with Ayala Corporation and Yuchengco Group of Companies, operating as iPeople, Inc., has brought substantial investment and a focus on enhancing the quality of education and the employability of graduates. Ayala Education’s investment of ₱450 million in 2015 led to a 60% stake in UNC, positioning it as Ayala Education’s flagship university. This partnership aims to equip students with real-world skills through co-designing programs with prospective employers. The collaboration with Bukas provides students with accessible tuition financing options. Furthermore, UNC has established international partnerships that offer students access to global learning platforms like Coursera and LinkedIn, enabling them to earn multiple credentials and enhance their skills. In the realm of digital engagement, UNC partners with Meta and MMIO to implement cutting-edge digital marketing and automation strategies. The university also collaborates with the Cooperative Development Authority (CDA) to promote awareness of cooperative laws.

Career and Placement

The University of Nueva Caceres is committed to ensuring that its graduates are highly sought after by employers in the region. The Career and Placement Center plays a crucial role in preparing students for their professional journeys. UNC has implemented an innovative Professional Employability Program (PEP) that students undertake during their final year of college. This program is designed to bridge the gap between academic learning and the demands of the professional world, likely involving practical training and real-world simulations. The development and implementation of PEP reflect UNC’s proactive approach to enhancing graduate employability.

Scholarships and Financial Aid

The University of Nueva Caceres offers a variety of scholarships and student loan options to support students in their academic pursuits. These financial aid opportunities are available across different academic levels and categories, including Academic Grants for top-ranking elementary students, scholarships for members of the Drum, Xylophone, Majorette Corps (DXMC), and various Entrance and Residence Scholarships for Junior and Senior High School students. College scholarships include the prestigious President Jaime Hernandez Scholarship, Academic Achievement Scholarships based on excellent academic performance, and scholarships for members of the University Band and Beat and Pep Squads. Graduate School students can also avail of Entrance Scholarships for academic distinction and discounts for those working in the Department of Education, as well as the Antonio Moran Sison Scholarship. The university also processes government subsidies for deserving students. The wide range of scholarship opportunities underscores UNC’s commitment to making quality education accessible to a diverse student population.

Corporate Social Responsibility (CSR)

Community Extension Services (UNC CARES Framework)

The University of Nueva Caceres demonstrates a strong commitment to corporate social responsibility through its Institutionalized Community Extension Services (UNC – ICES). UNC – ICES serves as the central coordinating body for all community service initiatives undertaken by the university’s various departments, colleges, and student organizations. These efforts are guided by the UNC CARES framework, which stands for Understanding Needs of the Community-Collaborating Actions and Resources in Extension Services. This framework comprises four interconnected components: CARE, HELP, HOPE, and RISE.

Table: UNC CARES Framework Components

Component	Focus Area	Examples of Programs/Projects	Beneficiaries	Key Partners
CARE (Collaborative Assistance for Relevant Education)	Educational initiatives (formal and non-formal)	Skills training, literacy programs, pre-school education, remedial classes, values formation	Students, out-of-school youth, residents in adopted communities	Not explicitly mentioned
HELP (Health Education and Livelihood Program)	Improving living conditions through health and livelihood initiatives	Free clinics, health seminars, feeding programs, mushroom production, community gardens, animal dispersal, rug making, “rent to own padyak project”	Residents of adopted communities, particularly poor families	Local Government Units (LGUs), Government Line Agencies, NGOs, People’s Organizations (POs)
HOPE (Honing Opportunities to Protect and save the Environment)	Ecological preservation and sustainable use of natural resources	Environmental education, climate change initiatives, environmental rehabilitation projects	Partner communities, future generations	Not explicitly mentioned
RISE (Raise Intended reSources in Extension)	Resource mobilization for ICES sustainability	Volunteer program, donation drives, participation in “Brigada Eskwela”	Needy, homeless, orphans, public schools	University departments, colleges, student organizations, Department of Education (DepEd)

The prime concern of UNC – ICES is the development of socially aware and responsible individuals who are proactive in addressing the needs of the country, with a particular focus on local and nearby communities. The office aims to equip itself with the necessary structure, organization, and processes to deliver relevant, responsive, and sustainable extension services. Key objectives include enhancing the culture of volunteerism, strengthening social responsibility within the UNC community, and empowering partner communities towards self-reliance.

Community Engagement Programs and Projects

Under the UNC CARES framework, a variety of programs and projects are implemented to address the needs of adopted communities. For instance, a Medical-Dental Mission was organized in Sabang, Calabanga, providing healthcare services to the local community through a collaboration between ICES and the UNC Clinic. Livelihood programs such as mushroom production, community gardens (“gulayan sa barangay”), bee culturing, hog and chicken dispersal, a “rent to own padyak project,” and rug making have been initiated to help families cope with poverty. The university also undertakes environmental initiatives focused on ecological nurturance and protection. UNC actively participates in “Brigada Eskwela,” the national schools maintenance week, with various university departments and student organizations contributing to the upkeep of public schools. Additionally, the School of Graduate Studies conducts the NURTURE research forum, which focuses on community development initiatives, showcasing research aimed at addressing local challenges. This forum exemplifies the integration of academic expertise with community needs, fostering a culture of social responsibility among graduate students.

Social Responsibility Initiatives

The University of Nueva Caceres is deeply committed to social responsibility, as reflected in its mission to contribute to the sustainable development of Bicol and create better tomorrows for all. The university strives to nurture socially aware and responsible individuals through its various programs and initiatives. The core values of UNC include being “Socially responsible citizens,” emphasizing the importance of this attribute among its graduates. The College of Engineering and Architecture’s vision includes a focus on ethical practice, highlighting the university’s commitment to moral principles. UNC aims to develop graduates who are not only competent but also morally upright and environmentally conscious. The university’s dedication to preserving cultural heritage is evident through the UNC Museum, which safeguards important artifacts and documents. Furthermore, the collaboration with Bukas to provide affordable tuition payment plans demonstrates UNC’s commitment to making education accessible to a wider range of students. These multifaceted initiatives underscore the university’s holistic approach to social responsibility, encompassing education, community engagement, ethical conduct, and cultural preservation.

Conclusion

The University of Nueva Caceres stands as a cornerstone of education in the Bicol region, boasting a rich history, a comprehensive range of academic programs, and a deep-seated commitment to its community. From its founding in 1948 as the first university in Bicol to its current operation under the partnership of Ayala Corporation and Yuchengco Group, UNC has continuously evolved to meet the changing needs of its students and the region. Its focus on future-ready, outcome-based education, coupled with a strong emphasis on employability and a wide array of student support services, positions it as a leading institution in the Philippines. Moreover, through its robust community extension services guided by the UNC CARES framework, the university actively contributes to social and economic development in the Bicol region. The dedication to producing not only competent professionals but also socially responsible citizens underscores UNC’s enduring impact on the lives of Bicolanos and its continued role in shaping a better future for the region.

Disambiguation

“Note: This article refers to the University of Nueva Caceres (UNC) in Naga City, Camarines Sur, established in 1948. It is not affiliated with the similarly named UNC in Bataan.”

Works cited

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