Digital Marketing Consulting
Online marketing consulting · Digital strategy consulting
Digital marketing consulting is the professional practice of advising organizations on online marketing strategy and execution — spanning search engine…
Digital Marketing
Articles and references related to Digital Marketing.
9 entries categorized under Digital Marketing
Topic Directory
EEAT Framework
EEAT / E-E-A-T · EAT (earlier three-signal version)
EEAT — Experience, Expertise, Authoritativeness, Trustworthiness — is the quality-rating framework Google's Search Quality Rater Guidelines use to assess content…
Entity SEO
Entity-based SEO · Knowledge graph optimization (related)
Entity SEO is the practice of optimizing a brand, person, or organization's representation as a disambiguated entity in search engines'…
Google Business Profile
GBP · Google My Business (GMB, former name)
Google Business Profile (GBP) — formerly Google My Business (2012–2021) and earlier Google Places/Google+ Local — is Google's free tool…
JSON-LD Structured Data
JSON-LD · Linked data (broader concept)
JSON-LD (JavaScript Object Notation for Linked Data) is a method of encoding linked data using JSON, standardized by the World…
Knowledge Graph Optimization
KGO · Entity optimization (near-synonym of Entity SEO)
Knowledge graph optimization is the discipline of improving how an entity is represented within search engines' and platforms' knowledge graphs…
Local SEO
Local search optimization · Local search engine marketing
Local SEO is the branch of search engine optimization focused on improving a business's visibility in location-based searches — queries…
Search Engine Optimization
SEO · Organic search optimization
Search Engine Optimization (SEO) is the practice of improving the quantity and quality of traffic to a website from search…
Semantic SEO
Semantic search optimization · Topical authority building
Semantic SEO is the practice of optimizing content for meaning and intent rather than individual keyword strings. It involves structuring…